Coke vs. Coke Zero Ads

I just saw Coke's new ads in which two Coke employees ask real lawyers (a la Punk'd) about whether they have a case against Coke Zero because the two products taste the same. I thought it was an interesting approach in light of what we discussed in class about consumers' negative reactions when Coke changed their formula to New Coke. The two employees discuss how Coke Zero is damaging to Coke's brand because it tastes just like the real thing and ask the lawyer if they can sue. Very humorous ads. To check them out, go to: http://www.youtube.com/watch?v=mrJ9hrAAeIU