While I am taking branding classes these days, one thought struck me that if company is fooling customers using "Brand". I like brand, but this brand doens't becomes meaningful product to me. Maybe my thought is what we discussed in our first class, is branding and product same.
However, what is the proper level of branding? Is it ethical to focus on branding without offereing proper product to customers? What is the proper level of premium for the brand.
For American Apparel which listed before, their product itself has no reason to be charged that much. Just because of branding, how far company charge customers. My thought is not organized, but I hope you can guess what I am trying to say. :-)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment