I don't know if anyone has seen this story yet. Dr. Pepper, as part of their "Hunt for More" promotion, placed a coin worth $10,000 in the historic Granary Burying Ground, making city officials fear that the historic spot would be overrun with treasure-seekers. Apparently, Dr. Pepper changed the rules of the Boston hunt so that the prizewinner would be selected by random drawing instead, frustrating those who had spent many months deciphering treasure-hunt clues. Neither the Dr. Pepper or Cadbury Schweppes websites seem to make any mention of this incident, and in fact the hunt update page implies that the coin was actually found.
I'm not sure we'll be seeing more marketing stunts in Boston anytime soon!
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Here's a new website and forum just for people who participated in the Dr Pepper Hunt For More treasure hunt.
http://www.drpepperhuntformore.com/
BTW ... It's not operated by Dr Pepper!
Rick
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