A quick-follow up to last week's assigned reading on Bud.TV from the March 19 Brandweek:
Bud.TV may be giving Anheuser-Busch a sour aftertaste. The $30 million branded digital network, aimed at twentysomething males, averaged just 230,000 visitors in February, its first month online, per ComScore Media Metrix. A-B execs reportedly projected reaching 2-3 million visitors per month by year's end.
It seems like Anheuser-Busch should stick to making beer and leave the creation of online entertainment networks to the entertainment companies, and try to find another, more effective way to reach the coveted 21-34 male demographic...
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