The Apprentice

A recent example of internet based product placement was in last night's episode of the apprentice. They had to make the first "cliffhanger" episode of a internet drama featuring a new cleaning product by Tide. The results were pretty lame in my opinion. They really had to force-fit the product into their work so it did not feel natural at all. I guess it only works when the product and it's potential use scenarios have more emotional weight like we saw with BMW today.

http://www.nbc.com/The_Apprentice_6/