Here is an interesting set of articles on selling naming rights for a sports stadium and whether the financial gains are worth the missed branding opportunity. As the rights agreements expire the trend has become that some stadiums see name changes every five years or more. This causes confusion and alienation with fans. The article describes how the Texas Rangers got fed up with the endless cycle and are buying out of their agreement and changing the stadium name back to Rangers Ballpark. They believe by branding the park again they will enhance the team's overall brand and fan experience because that experience is so closely tied to attending games at the ballpark.
[link]http://www.dallasnews.com/sharedcontent/dws/spt/columnists/ksherrington/stories/032107dnsposherrington.2c212c5.html[/link]
[link]http://www.star-telegram.com/281/story/42404.html[/link]
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