An interesting article from brandchannel.com that sheds light on the product placement concept in movies. The author uses various Hollywood examples to explain the varying strategies and techniques that could be used to integrate a brand into mainstream commercial films.
Link to the article:
http://www.brandchannel.com/features_effect.asp?pf_id=231#more
Link to the article:
http://www.brandchannel.com/features_effect.asp?pf_id=231#more
Remember the movie "The Italian Job"? That was a unique example where BMW Mini was almost a central character in the film plot.
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