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The Fournism of Brands: Why we find them compelling

This class blog for the BU MBA class on Branding (taught by Dr. Susan Fournier, Spring 2007) serves as a co-created learning environment outside the classroom. Its main purpose is to help the class keep current on the latest trends and practices in marketing.

Showing posts with label Gucci. Show all posts
Showing posts with label Gucci. Show all posts

Friday, February 16, 2007

Even luxury brands need revisiting

Here's a story about how the sluggish Gucci brand was revitalized, in part by mining the past for present and future designs. Read the article here.
Posted by Neha Mathur at 10:30 AM No comments:
Labels: Gucci, revitalizing the brand
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Blog Archive

  • ▼  2007 (87)
    • ▼  May (4)
      • Who has the stronger brand?
      • Brandjacking on the Web
      • Branding Lessons From GM: What Not To Do
      • It's All About The Green
    • ►  April (28)
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    • ►  January (7)