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The Fournism of Brands: Why we find them compelling

This class blog for the BU MBA class on Branding (taught by Dr. Susan Fournier, Spring 2007) serves as a co-created learning environment outside the classroom. Its main purpose is to help the class keep current on the latest trends and practices in marketing.

Monday, January 22, 2007

Hello and welcome to MK854!

Hello all! Welcome to MK854's Spring 2007 blog. Please contact Neha Mathur if you have any technical questions about this tool.
Posted by Neha Mathur at 5:12 PM
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Blog Archive

  • ▼  2007 (87)
    • ►  May (4)
    • ►  April (28)
    • ►  March (18)
    • ►  February (30)
    • ▼  January (7)
      • Brand Image and Industrial Design
      • Is the Camry set to get old and stuffy?
      • TJX's Recent Troubles May Impact Their Brand
      • Smaller Brands Hitch Ride With Coke Distributors
      • Target the Brain, not the Taste Buds...
      • Cingular Wireless rebranded as AT&T - Is this a go...
      • Hello and welcome to MK854!