Hyundai is still struggling for its brand image. Although they couol succeed in moving upward, they are still regarded as an “Entry-Level” and, the sales of Sonata are down by 30%.
Just Toyoda did for Lexus, Hyudai also should set up sub-brand for Sonata.
Otherwise, they will be regarded as just "Entry-level".
http://www.businessweek.com/autos/content/apr2007/bw20070417_362089.htm?chan=autos_autos+index+page_top+stories
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